So, you have got your website designed well and developed also. Your website is online ready. How will you guarantee your website gets maximum online visibility? Google or Bing cannot identify a good website based on its design and development.
Search Engine Optimization will simply include those touch-points in your website to ensure it is visible to the search engine sites (Google or Bing). With SEO you are simply adding the conditions that the search algorithm demands. There are more than 200 factors in SEO that determine your search ranking within an organic search. Some of these factors you need to ensure to meet what the SEO algorithm demands are: